‘We’re At Its Mercy.’ Small Businesses That Rely on Facebook and Instagram Question Their Loyalty After Global Outage

Audrey Leighton Rogers was relieved that she launched her fall collection last week, and not on Monday. Rogers, a Barcelona-based clothing designer and vintage curator, gets 95% of the traffic to her site from Instagram. These days, her income is, she says, 100% dependent on the audience she has built over a decade on the app. And on Monday, when Instagram, Facebook and WhatsApp experienced a g…

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