A study by e-commerce blog L2 “finds that four of the top five most visible brands for lip-related keywords were fast beauty brands that had created items similar to the Kylie Lip Kit.” In fact, ‘Lip Kit duplicate’ is one of the most-searched terms on Google in the cosmetic industry, says L2. Brands that created more accessible duplicates of the Kylie lip kit, such as Colourpop, Anastasia, …
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